VIDEO: Drake Announces New Deal w/ Jordan Brand + Photos

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Drake was all the way live from Portland last night as the city served as the latest stop for the rapper’s Would You Like A Tour? which is still making it’s way from state to state.  Aubrey decided to treat the crowd to some good news and made an announcement that he’s officially been inducted into the Jordan Brand family.

Afterwards, fans and sneaker heads were treated to a few previews of his upcoming color ways for the 10 and 12 OVO Stingrays.  The photos were shared via the YMCMB rapper’s Instagram and consumers can look forward to purchasing both models which come in either black or white with gold accents.

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NEWS: Adidas Confirms Partnership w/ Kanye West

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Kanye West will be kicking off 2014 in a big way as he prepares to push his new clothing line and sneaker deal with Adidas.  After recently going on HOT 97’s The Angie Martinez Show for an interview, Yeezy opened up about his frustrations with Nike and addressed rumors that he had apparently signed a new deal with adidas.  However, after being questioned on whether the deal was finalized by Martinez, West decided not to clarify and instead reassured listeners that he would soon become the “Tupac of product.”  Today, adidas released an official statement and has announced that the new business venture between the two giants is indeed true.

“For 2014, we welcome to the adidas family one of the most influential cultural icons of this generation, Kanye West. Well known for breaking boundaries across music, film and design and partnering with our history in street wear culture and leading innovations in sport, we look forward to creating a new chapter. Details to follow.”

VIDEO: Shaq & Reebok Classics – Brick City Commercial w/ Redman

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Reebok links up with Shaq for a new commercial which is inspired by the former NBA star’s roots in Newark and the upcoming “Brick City” color way of his Shaq Attaq sneakers.  Watch as the Diesel shares walks the halls of his old school and drops some deep narration on what his city means to him and how it was responsible for molding him as a person and a player.  Rapper Redman also makes a quick cameo towards the end along with a few students who join in to have some fun.

VIDEO: Pusha T Explains Why Kanye West’s Nikes Have Surpassed Jordan Brand + More

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DJ Vlad talks sneakers and fashion with G.O.O.D. Music’s Pusha T.  The Virginia Beach native admits he doesn’t own a pair of the “Red October” Nike Air Yeezy 2 model and has had to buy every Kanye West designed sneaker in order to get his hands on them like everyone else.  King Push reveals the Chicago rap legend has never hooked him up with a free pair of any colorway or model and promises viewers he has an extensive shoe collection.  Interestingly enough, Pusha T also admitted that he feels Kanye West’s elusive Nike sneakers have surpassed Jordan’s in popularity because of West’s status as a fashion icon.  The My Name Is My Name rapper followed up his comment by clarifying that he believes Yeezy is far more respected in the world of fashion than compared to JAY Z.

VIDEO: Rick Ross Shows Off Reebok’s Big Bang Center & Resigns Endorsement

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It’s pretty obvious Rick Ross’ business arrangement with giant sneaker brand Reebok is back in effect as the MMG rapper introduces the world to the new Big Bank Center.  With everyone on the court decked out in Reebok’s, the former correctional officer enjoys a fun game of basketball before indulging in some Wing Stop afterwards.  Also, check out in-studio footage of some new and upcoming MMG talent towards the end of the visual.

VIDEO: Action Bronson Talks His Love For New Balance Sneakers

Take a look at this pretty cool video above from ACCLAIM Magazine where they catch Bronson explaining his love for New Balance Sneakers.

A few months back we spent a day with Action Bronson while he was down here in Melbourne. We were hunting through the offcuts and noticed we didn’t include the dude talk about his favorite sneakers of all time. Bronsolini fans are well aware of his love for New Balances sneakers, and in this short video he breaks down why they’re on top of his list and which ones are his favorite while we were digging through Sneaker Freaker founder Woody’s collection.

VIDEO: Skee Locker – Kobe 8 Edition EXT, All Star, Duke, & DJ Skee Zoom 4 Exclusive

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First up, DJ Skee takes a look at the Nike Zoom Kobe 8 EXT.  This particular pair comes in a smooth upper University Red suede color way with Court Purple accents on the inside and the outer sole.  The popular Kobe model has a nice lifestyle twist as its primary purpose is more concerned with style and appealing aesthetics rather than performance on the court.  Celebrating the Chinese New Year theme of the year of the snake, the sneaker features hints of gold along the shoe’s embroidered Nike swoosh, Shozoku tongue and heel tab logo, and lace tips.  The sneaker is light weight and maintains quality features for added support like the mid-foot carbon fiber shank plate.

Nike Kobe Zoom 8 “Area 72” All-Star

The next popular pair of kicks DJ Skee shares with sneaker heads is the Nike Kobe Zoom 8 “Area 72” All-Star’s.  Loud and in your face, the alien themed sneakers are composed of a bright and total crimson color way with Spirit Turquoise accents.  Added details such as the alien-like symbols found on the sneaker’s swoosh, orange leather along the inner heel, and crimson Kobe signature on the outer heel make it easy to understand why these beauties are highly sought after.  Not to be forgotten, the sock lining and inner sole stay true to the intergalactic “Area 72” theme and sport vibrant space-like imagery.  The mid sole of the shoes come in white and showcases somewhat of a rugged texture.  A nice carbon fiber plate can also be found along the mid-foot of the sole for added foot support.

Nike Kobe Zoom 8 Duke Edition

Showcasing an exclusive Duke player color way, DJ Skee next sets his sights on the Kobe Nike Zoom 8.  The blue devils were blessed with a nice black and white color way that features hints of the team’s signature blue along the shoe’s midsole, inner lining and heel clip.  For added detail, Duke’s iron “D” covers the tongue of the shoe in white while the traditional Shozoku logo is located on the outer heel next to Kobe’s signature.  The upper portion of the sneaker is also composed of a very nice black camo that truly compliments this Duke exclusive color way the most.

Nike Zoom 4 Duke Edition (DJ Skee Exclusive)

Continuing with this episode’s Kobe/NCAA Tournament theme, DJ Skee saves the best for last with a special pair of Nike Kobe Zoom 4 Duke Editions.  Skee shares with sneaker heads a pair of exclusive game worn Zoom 4’s that happen to be signed by the entire Duke team.  Not available to the public for retail purchase, the home color way comes in a primarily white upper with eye catching blue and black accents.  The infamous Duke iron “D” can be found on the back of the heel just above Kobe’s 24 logo which is embedded within a black crock material along the heel clip.  Sporting speckled blue laces, a black bottom sole, and black Nike swoosh’s with blue trimming these exclusives are easily embraced by sneaker enthusiasts as certified heat.

-Luie Carrion