VIDEO: Drake Announces New Deal w/ Jordan Brand + Photos

drake

Drake was all the way live from Portland last night as the city served as the latest stop for the rapper’s Would You Like A Tour? which is still making it’s way from state to state.  Aubrey decided to treat the crowd to some good news and made an announcement that he’s officially been inducted into the Jordan Brand family.

Afterwards, fans and sneaker heads were treated to a few previews of his upcoming color ways for the 10 and 12 OVO Stingrays.  The photos were shared via the YMCMB rapper’s Instagram and consumers can look forward to purchasing both models which come in either black or white with gold accents.

drake1

drake2

drake3

NEWS: Adidas Confirms Partnership w/ Kanye West

kanyewest

Kanye West will be kicking off 2014 in a big way as he prepares to push his new clothing line and sneaker deal with Adidas.  After recently going on HOT 97’s The Angie Martinez Show for an interview, Yeezy opened up about his frustrations with Nike and addressed rumors that he had apparently signed a new deal with adidas.  However, after being questioned on whether the deal was finalized by Martinez, West decided not to clarify and instead reassured listeners that he would soon become the “Tupac of product.”  Today, adidas released an official statement and has announced that the new business venture between the two giants is indeed true.

“For 2014, we welcome to the adidas family one of the most influential cultural icons of this generation, Kanye West. Well known for breaking boundaries across music, film and design and partnering with our history in street wear culture and leading innovations in sport, we look forward to creating a new chapter. Details to follow.”

VIDEO: Shaq & Reebok Classics – Brick City Commercial w/ Redman

redman

Reebok links up with Shaq for a new commercial which is inspired by the former NBA star’s roots in Newark and the upcoming “Brick City” color way of his Shaq Attaq sneakers.  Watch as the Diesel shares walks the halls of his old school and drops some deep narration on what his city means to him and how it was responsible for molding him as a person and a player.  Rapper Redman also makes a quick cameo towards the end along with a few students who join in to have some fun.

VIDEO: Pusha T Explains Why Kanye West’s Nikes Have Surpassed Jordan Brand + More

PushaT2

DJ Vlad talks sneakers and fashion with G.O.O.D. Music’s Pusha T.  The Virginia Beach native admits he doesn’t own a pair of the “Red October” Nike Air Yeezy 2 model and has had to buy every Kanye West designed sneaker in order to get his hands on them like everyone else.  King Push reveals the Chicago rap legend has never hooked him up with a free pair of any colorway or model and promises viewers he has an extensive shoe collection.  Interestingly enough, Pusha T also admitted that he feels Kanye West’s elusive Nike sneakers have surpassed Jordan’s in popularity because of West’s status as a fashion icon.  The My Name Is My Name rapper followed up his comment by clarifying that he believes Yeezy is far more respected in the world of fashion than compared to JAY Z.

VIDEO: Rick Ross Shows Off Reebok’s Big Bang Center & Resigns Endorsement

Rick Ross

It’s pretty obvious Rick Ross’ business arrangement with giant sneaker brand Reebok is back in effect as the MMG rapper introduces the world to the new Big Bank Center.  With everyone on the court decked out in Reebok’s, the former correctional officer enjoys a fun game of basketball before indulging in some Wing Stop afterwards.  Also, check out in-studio footage of some new and upcoming MMG talent towards the end of the visual.

VIDEO: Action Bronson Talks His Love For New Balance Sneakers

Take a look at this pretty cool video above from ACCLAIM Magazine where they catch Bronson explaining his love for New Balance Sneakers.

A few months back we spent a day with Action Bronson while he was down here in Melbourne. We were hunting through the offcuts and noticed we didn’t include the dude talk about his favorite sneakers of all time. Bronsolini fans are well aware of his love for New Balances sneakers, and in this short video he breaks down why they’re on top of his list and which ones are his favorite while we were digging through Sneaker Freaker founder Woody’s collection.

VIDEO: Skee Locker – Kobe 8 Edition EXT, All Star, Duke, & DJ Skee Zoom 4 Exclusive

Nike Kobe Zoom 8 EXT

First up, DJ Skee takes a look at the Nike Zoom Kobe 8 EXT.  This particular pair comes in a smooth upper University Red suede color way with Court Purple accents on the inside and the outer sole.  The popular Kobe model has a nice lifestyle twist as its primary purpose is more concerned with style and appealing aesthetics rather than performance on the court.  Celebrating the Chinese New Year theme of the year of the snake, the sneaker features hints of gold along the shoe’s embroidered Nike swoosh, Shozoku tongue and heel tab logo, and lace tips.  The sneaker is light weight and maintains quality features for added support like the mid-foot carbon fiber shank plate.

Nike Kobe Zoom 8 “Area 72” All-Star

The next popular pair of kicks DJ Skee shares with sneaker heads is the Nike Kobe Zoom 8 “Area 72” All-Star’s.  Loud and in your face, the alien themed sneakers are composed of a bright and total crimson color way with Spirit Turquoise accents.  Added details such as the alien-like symbols found on the sneaker’s swoosh, orange leather along the inner heel, and crimson Kobe signature on the outer heel make it easy to understand why these beauties are highly sought after.  Not to be forgotten, the sock lining and inner sole stay true to the intergalactic “Area 72” theme and sport vibrant space-like imagery.  The mid sole of the shoes come in white and showcases somewhat of a rugged texture.  A nice carbon fiber plate can also be found along the mid-foot of the sole for added foot support.

Nike Kobe Zoom 8 Duke Edition

Showcasing an exclusive Duke player color way, DJ Skee next sets his sights on the Kobe Nike Zoom 8.  The blue devils were blessed with a nice black and white color way that features hints of the team’s signature blue along the shoe’s midsole, inner lining and heel clip.  For added detail, Duke’s iron “D” covers the tongue of the shoe in white while the traditional Shozoku logo is located on the outer heel next to Kobe’s signature.  The upper portion of the sneaker is also composed of a very nice black camo that truly compliments this Duke exclusive color way the most.

Nike Zoom 4 Duke Edition (DJ Skee Exclusive)

Continuing with this episode’s Kobe/NCAA Tournament theme, DJ Skee saves the best for last with a special pair of Nike Kobe Zoom 4 Duke Editions.  Skee shares with sneaker heads a pair of exclusive game worn Zoom 4’s that happen to be signed by the entire Duke team.  Not available to the public for retail purchase, the home color way comes in a primarily white upper with eye catching blue and black accents.  The infamous Duke iron “D” can be found on the back of the heel just above Kobe’s 24 logo which is embedded within a black crock material along the heel clip.  Sporting speckled blue laces, a black bottom sole, and black Nike swoosh’s with blue trimming these exclusives are easily embraced by sneaker enthusiasts as certified heat.

-Luie Carrion

VIDEO: DJ Skee Unboxes Air Jordan XX8 & Spizike “3M”

Skee TV presents the latest episode of the Skee Locker.  DJ Skee brings viewers into the Skee Lodge and gives them a detailed looked at Jordan’s newest XX8 model in camo blue and the upcoming grey, yellow, and red Spizkie color way.

Always one to push the boundaries in athletic footwear, Jordan drops their newest model with the release of the XX8’s.  In this episode, DJ Skee shows off the new blue camo color way which recently released alongside a yellow and red color pack.  Designed to mimic similar features found in sprinting shoes, the XX8’s are extremely light but still come packed with new technology for added support.  The high performance sneaker’s external stretchy shroud comes with a zipper for added snug and stands out against a vibrant accent.  On the inside, a nice light grey mesh and fuse-like material make up the sneaker.  One of the more important highlights is the translucent rubber out sole which provides top notch grip.  The bottom also comes equipped with a middle carbon fiber plate for less resistance and more natural movement of the foot.  Molded protective carbon fiber can also be found along the heel tabs and gives buyer’s support for quick cuts on the court.

Standing out as one of the more popular Jordan hybrids, the new “3M” Spizike’s are set to drop this March.  The upper portion of the shoe is made up of dark grey or charcoal suede with bright yellow stitching to match the side wings.  Silver 3M material can also be found along the sneakers front and side mudguard, tongue lace cover and below the famous Spike Lee Brooklyn logo along the back heel.  Always a must, this Spizike model comes equipped with a light metallic silver elephant print that blends nicely with the sneaker’s 3M portions.  Red hints are featured on the lace holders and jumpman logo across the tongue, while yellow accents appear along the heel air bubble and inner sock lining.  A simple black tongue and black laces attempt to pull everything together from the front.

-Luie Carrion

VIDEO: Skee Locker Unboxing of Nike “Area 72” Lebron X, KD V, Barkley Posite + More

Skee TV presents the latest episode of the Skee Locker featuring none other than world famous DJ Skee.  Coming live from Tradition at the Beverly Center, DJ Skee invites sneaker enthusiasts to take part in unboxing the latest releases from Nike’s very limited “Area 72” collection.

Nike Air Force Max 2013 is made up of an upper wolf grey color way with reflective 3M material. In addition, the sneaker also showcases glow in the dark accents along the eyelets and sole of the shoes. Not to be forgotten, the Ray Gun logo on the tongue not only compliments the “Area 72” collection but adds a nice detail.

Nike Lebron 10 Extraterrestrial follows the alien theme of the “Area 72” collection and comes in a smooth Laser Purple color way. A nice Strata Grey and Crimson color contrast can also be viewed along the Nike swoosh and sole of the shoe. The extra glittery and spacey details that went into making these are sure to catch eyes and already are considered a must have amongst sneaker enthusiasts.

Nike Kevin Durant V (5) has a Liquid Lime, Crimson and Turquoise color way, the “Area 72” version of Durant’s V signature model is turning heads with its unique alien theme. The extraterrestrial features of the shoe can be seen from the Nike swoosh which sports a scaly appearance, the galaxy artwork on the tongue and inner sole, and certain areas such as the rear heel of the shoe mimic an alien skin type of theme. Finally, the “Area 72” version of Kevin Durant’s logo on the tongue of the shoe pulls everything together for a final alien like touch.

Nike Barkley Posite Max follows the spacey alien theme of the “Area 72” pack heavy. With a very cool glow in the dark sole, the Posite’s are also constructed of 3M material which covers the upper portion of the sneaker along with a nice reflection feature for added detail. Speckled artwork can be found across the shoe’s design from its laces, rear bottom purple air bubble, and upper portion which appears to be designed with black and white space-like imagery. The back of the shoe sports the official Charles Barkley logo in purple and the bottom of the sneakers reads “model” on one foot while the other reads “not a role model”. Finally, the shoe displays the fan favorite Ray Gun logo across each tongue.

-Luie Carrion