NEWS: Adidas Confirms Partnership w/ Kanye West


Kanye West will be kicking off 2014 in a big way as he prepares to push his new clothing line and sneaker deal with Adidas.  After recently going on HOT 97’s The Angie Martinez Show for an interview, Yeezy opened up about his frustrations with Nike and addressed rumors that he had apparently signed a new deal with adidas.  However, after being questioned on whether the deal was finalized by Martinez, West decided not to clarify and instead reassured listeners that he would soon become the “Tupac of product.”  Today, adidas released an official statement and has announced that the new business venture between the two giants is indeed true.

“For 2014, we welcome to the adidas family one of the most influential cultural icons of this generation, Kanye West. Well known for breaking boundaries across music, film and design and partnering with our history in street wear culture and leading innovations in sport, we look forward to creating a new chapter. Details to follow.”

VIDEO: Kanye West & Sway Calloway Argue Live On Shade 45 + More


Kanye West continues to make his promotional runs around New York and yesterday the rapper stopped by Sway In The Morning on Shade 45.  After the audio first leaked of the two having an argument on air, Calloway and company do the honors of unveiling the interview in its entirety.  Take a look as Kanye addresses his motivation for having A Tribe Called Quest open up for him on the Yeezus tour, the motivation and creativity behind DONDA and gives listeners insight into his frustrations with being black balled in the fashion industry.  Things get heated quickly after Sway encourages Yeezy to leave the companies behind and fund his own movement in order to jump start his vision.  Cooler heads eventually prevailed as Yeezy apologized and went on to explain why his deal with Nike fell through, how he lost $13 million with his failed clothing line and so much more

VIDEO: Kanye West Talks Leaving Nike For Adidas, His Dreams To Be Bigger Than Walmart + More


Kanye West stopped by the Angie Martinez show to discuss a number of topics which also included his recent decision to part ways with Nike for Adidas.  With Kim Kardashian by his side, West opened up about being frustrated with Nike delaying the release of his Red October Yeezy II’s and the company’s refusal to pay the rapper royalties because he’s not an athlete.  The Chicago native also admitted that he wants to be able to make more money in order to get on JAY Z and Diddy’s level so that he can begin to make cultural and economic changes in society.  Before the video fades to black, West is shown proclaiming himself to be the Tupac of product and addresses his dreams to be bigger than Walmart.

VIDEO: ADIDAS “Basketball Is Everything” Commercial w/ Derrick Rose Starring 2 Chainz, Common, Dom Kennedy & Big Sean


Derrick Rose and ADIDAS drops a new promo commercial starring plenty of star power from the likes of 2 Chainz, Common, Dom Kennedy, Big Sean and jeweler Ben Baller.  The concept of the visual suggests the idea that if Rose had everything striped away from him he would still have everything because his true love lies in the game of basketball.  Narrated by Rose, watch as the NBA star takes in the view from his mansion, parties the night away and purchases some bling-bling before hitting the gym to work on his game.

VIDEO: A$AP Rocky In New Adidas #QuickAintFair Commercial

A$AP Rocky gets the official feature and narrates Adidas’ new commercial for their #QuickAintFair campaign.  Rocky’s “Goldie” track produced by Hit-Boy serves as the soundtrack to the visuals.  Keep an eye out for cameos from the likes of John Wall, Jrue Holiday, and Damian Lillard.  Check out the basketball visual above.

When you’re Quicker than your opponents, it ain’t fair. It ain’t fair that Quick goes number 1, makes All-Star teams and wins Rookie of the Year. It ain’t fair that the Crazy quick has the innovation and technology to make you Quicker. A$AP Rocky tells the story of #QuickAintFair featuring John Wall, Damian Lillard and Jrue Holiday.

VIDEO: Twista – A.D.I.D.A.S.

The Chi-town lyricist comes through and delivers his latest visuals for his single “A.D.I.D.A.S” which will be featured on his upcoming album The Dark Horse.  Adidas had a hand and worked with Twista in putting this together in preparation for the album which will be available on April 22.  This is like one big commercial.  There’s so many different styles and colorways promoted all over the place.