Kanye West will be kicking off 2014 in a big way as he prepares to push his new clothing line and sneaker deal with Adidas. After recently going on HOT 97’s The Angie Martinez Show for an interview, Yeezy opened up about his frustrations with Nike and addressed rumors that he had apparently signed a new deal with adidas. However, after being questioned on whether the deal was finalized by Martinez, West decided not to clarify and instead reassured listeners that he would soon become the “Tupac of product.” Today, adidas released an official statement and has announced that the new business venture between the two giants is indeed true.
“For 2014, we welcome to the adidas family one of the most influential cultural icons of this generation, Kanye West. Well known for breaking boundaries across music, film and design and partnering with our history in street wear culture and leading innovations in sport, we look forward to creating a new chapter. Details to follow.”