VIDEO: Eminem Interview w/ Zane Lowe | Pt. 4

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Part four concludes Zane Lowe’s exclusive interview with rapper Eminem.  The Detroit native opens up about singing on tracks, the economic hardships the city of Detroit continues to endure and much more.  Mathers explains how he enjoys embodying the underdog mentality of his city and that his music will always reflect his hometown’s fighting spirit.  In fact, Marshall reveals to Lowe that he still regularly takes rides through old city neighborhoods to clear his mind and reflect on how far he’s come as an artist. Touring and live performances also served as the topic of discussion.  Eminem gives viewers insight into how he began performing small shows to get back into the swing of things after releasing Relapse.

VIDEO: Eminem Interview w/ Zane Lowe | Pt. 3

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Here is part three to Zane Lowe’s exclusive interview with BBC’s Zane Lowe.  Check out Eminem as he clarifies he didn’t want to make Recovery 2 and really wanted to deliver a project that sounded different than his last.  The rapper spoke on how his  collaborative EP, Bad Meets Evil, with Royce Da 5’9″ came together and how the freedom of the project would eventually inspire his creative direction on TMMLP2.  Slim Shady also gets into details on his Kendrick Lamar assisted song, “Love Game” and points out he wanted to give fans something they wouldn’t expect.  Part three concludes with Zane and Em discussing how “Headlights” came together.

VIDEO: Eminem Interview w/ Zane Lowe | Pt. 2

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BBC and Zane Lowe release part two to their exclusive interview with Marshall Mathers.  The rap superstar opens up on his style of production and shares his thoughts on getting back behind the boards for The Marshal Mathers LP 2.  Lowe points out Eminem’s upbeat production on the new album while the Detroit native reassures viewers his passion for Hip Hop is far from gone.  Marshall speaks on his love for rhyming, making music and points out the best thing he enjoys is having an outlet to continuously express himself with.  As the conversation between the two continued, Eminem weighed in on how he deals with fame and explains that he never had any intentions in becoming a Pop star.  The rapper also addressed his debut single, “My Name Is,” and reflected on his struggle in the past with drugs.   

VIDEO: Eminem Interview w/ Zane Lowe | Pt. 1

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In part one of Zane Lowe’s exclusive interview with Eminem, the two discuss the evolution of hip hop shows with the incorporation of more live bands, what it’s like for Eminem to perform “Rap God” live and revisiting familiar topics from The Marshall Mathers LP.  However, the legendary emcee reassures fans The Marshall Mathers LP 2 does reflect his life nowadays and gets into details about the new project’s creative direction.  The two also discuss the album’s intro, “Bad Guy,” and the Rick Rubin produced “Rhyme Or Reason.”  In fact, Eminem speaks on meeting Rick Rubin for the first time and being nervous to work with him.

VIDEO: Kanye West Interview w/ Zane Lowe | Pt. 4

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In the fourth and final part of BBC and Zane Lowe’s one-on-one interview with Kanye West, Yeezy opens up about JAY Z being an important factor in the success of his career and more.  Watch as West explains the power behind a co-sign from Hov, says he doesn’t expect for anyone to truly understand him and breaks down why he no longer feels the need to make music alone anymore and prefers to collaborate. Interestingly enough, Kanye also admits that he feels at times he’s a target for the paparazzi who have been sent to try and involve him in a situation with the law.  Before calling it a wrap, Zane Lowe and Kanye West tackle his upcoming Yeezus tour alongside West Coast Hip Hip artist Kendrick Lamar.

VIDEO: Jimmy Kimmel Spoofs Kanye West & Zane Lowe Interview

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Jimmy Kimmel serves up some laughs with his latest spoof of Kanye West and Zane Lowe’s recent interview for BBC.  After West made questionable comments about Rap becoming the new Rock and explained to Zane he considers himself the biggest star, viewers were taken back and debates were sparked across the net.  Talk show host Jimmy Kimmel decided to capitalize on the moment and unveiled a short spoof he put together with children actors sitting in as Kanye and Zane Lowe.

VIDEO: Kanye West Interview w/ Zane Lowe | Pt. 2

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Part two of Zane Lowe’s intimate interview with Kanye West hits the net with the G.O.O.D. Music head honcho picking up right where he left off.  Watch as Ye discusses his inspiration to break down barriers in the music industry and the public’s demand for his highly sought after limited Nike shoes.  Yeezus also explains his frustration with the lack of big corporations willing to collaborate with him, says classism is racism’s cousin and shares his desire to expand his talents far beyond music.

VIDEO: Kanye West Says Rap Is The New Rock, He’s The Biggest Rock Star + More w/ Zane Lowe | Pt. 1

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BBC and Zane Low release part one of their intimate interview with rap star Kanye West.  Watch as Yeezy shares his personal philosophy on life and pursuing goals, speaks on  the uniqueness that Yeezus and 808’s and Heartbreaks share and argues that My Dark Beautiful Twisted Fantasy could be considered a perfect album.  Kanye also shares the inspiration behind his desire to create music organically and against the common formats practiced throughout the music industry.  Before the conclusion of the part one, the G.O.O.D. Music leader discusses Rick Rubin, explains that Yeezus is what frustration sounds like and aggressively tells Lowe that Rap is the new Rock before claiming he’s the biggest of them all.  

VIDEO: Jay-Z Interview w/ BBC’s Zane Lowe | Pt. 3

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In part three of BBC and Zane Low’s interview with Jay-Z, business and politics serve as the topic of discussion as Hov shares his honest opinion on matters such as healthcare and President Obama.  However, Jay kicks things off by speaking on Roc Nation’s early years and the importance of setting the foundation for the label by first signing writers, producers and later developing careers of artists like J. Cole with the help of A&R’s.  The former Def Jam president also says that greatness takes time and doesn’t agree with associating tracks with specific seasons like summer or winter. Hov also speaks candidly on his belief that the sports industry and Hip Hop are “cousins” and the talents that surface from both come from the same origins.  Jay-Z also points out that he doesn’t move in political circles but stresses that Obama is a symbol of hope for a new generation.