Part four concludes Zane Lowe’s exclusive interview with rapper Eminem. The Detroit native opens up about singing on tracks, the economic hardships the city of Detroit continues to endure and much more. Mathers explains how he enjoys embodying the underdog mentality of his city and that his music will always reflect his hometown’s fighting spirit. In fact, Marshall reveals to Lowe that he still regularly takes rides through old city neighborhoods to clear his mind and reflect on how far he’s come as an artist. Touring and live performances also served as the topic of discussion. Eminem gives viewers insight into how he began performing small shows to get back into the swing of things after releasing Relapse.
In the fourth and final part of BBC and Zane Lowe’s one-on-one interview with Kanye West, Yeezy opens up about JAY Z being an important factor in the success of his career and more. Watch as West explains the power behind a co-sign from Hov, says he doesn’t expect for anyone to truly understand him and breaks down why he no longer feels the need to make music alone anymore and prefers to collaborate. Interestingly enough, Kanye also admits that he feels at times he’s a target for the paparazzi who have been sent to try and involve him in a situation with the law. Before calling it a wrap, Zane Lowe and Kanye West tackle his upcoming Yeezus tour alongside West Coast Hip Hip artist Kendrick Lamar.
Stalley and company release part four of the MMG rapper’s “Honest Cowboy” web series. Taking the confessional approach, Stalley speaks on his continued growth as an artist as well as a man and explains to the camera how that’s benefited the way he’s able to approach his music currently. The BCG head honcho also shares details on his transition from selling sneakers to being thrown into the spotlight as an MC, experimenting more in the studio nowadays and admits how the recording process behind Honest Cowboy has helped him in connecting with his ancestry more.
In part four of Noah Callahan-Bever’s interview with Pusha T from Jamaica, King Push speaks on his legacy in Hip Hop and admits that he believes his name should be among the elites in the industry. The G.O.O.D. Music rapper also points out that he feels listeners are finally starting to embrace his greatness and says his upcoming My Name Is My Name LP will cement his status in the game.
Never one to be boxed in, Bay area rapper E-40 has continued to find ways to reinvent himself and remain relevant in a fast paced industry that continues to evolve. Within only three years, the OG rapper has changed the game and stayed true to his strategy of flooding the market with tons of music by way of releasing seven albums and multiple on the same day. What takes some rappers a year plus to create one album, 40- watter doubles or even triples his work ethic in an effort to provide his fans with more. Under his Revenue Retrievin’ series, three albums hit stores and online retailers while his Block Brochure: Welcome to The Soil series pulled a one up and dropped with four. Also, let’s not forget that E-40 recently collaborated just last year with fellow Bay rapper Too $hort and dropped two more albums under his History series with Mob Music and Function Music.
With that being said, Charlie Hustle continues to stay on his grind and today decided to release the official artwork for three more albums that will coincide with his Block Brochure series. Parts four, five, and six will bring Forty Fonzarelli’s solo album total to a whopping 20 releases and demonstrates the independent and creative freedom the rapper is working with.
In this clip we get to take a look at some vintage Wiz from 2009 when him and Spitta where putting together How Fly. Probably the most interesting part though is when Young Khalifa receives notice from the label that he has to adjust some things and take out a specific word or two.