During Sunday’s NBA Playoff game between the Miami Heat and San Antonio Spurs, Jay-Z decided to take over halftime with his Magna Carta Holy Grail album announcement.  Surrounded in the studio with the likes of Rick Rubin, Timbaland, Pharrell, and Swizz Beatz Hov and company played production snippets that more than likely will be featured on the highly anticipated upcoming album.  With a fun and joking demeanor, Jay-Z laid “the blueprint” out for what was to come and shared his creative thoughts on the direction for the project.

The more shocking part of the commercial announcement is Jigga Man’s exclusive deal with Samsung to have a priority release of the album three days in advance for the first million Samsung Galaxy mobile users.  Owners of the phone will have the opportunity to download a Google Play application which will give them exclusive access to Jay-Z’s 12th album for completely free at 12:01 a.m. on July 4.