TDE’s Isaiah Rashad links up with Mass Appeal while out in New York in early February and sits down for an in-depth interview. Check out the rising lyricist discuss what the process was like for him to sign to TDE and how he’s currently balancing life away from his son. The rapper also gets into what he dislikes most about some interviews and much more for Mass Appeal’s “Video Print” series.
Producer J-Zone catches up with Mass Appeal on their latest episode of Rhythm Roulette. Take a look as Zone heads to the local records shop, makes three random selections and puts together a beat on the spot at his home studio. Watch as J gets busy on the drums, throws in some scratches and creates a dope instrumental from nothing.
Producer Marco Polo links up with Mass Appeal to shoot the newest episode of their “Rhythm Roulette” series. Live from Brooklyn’s The Thing, Polo brings cameras along as he goes digging for three record albums and ultimately ends up with only three singles as luck would have it. Watch as the Marco heads back to his home studio and attempts to cook up a dope instrumental in front of the camera.
Mass Appeal catches up with partner and G.O.O.D. Music artist Pusha T for a Q&A session. The Virigina Beach native breaks down the origins of his rap alias which was given to him by producer Pharrell, touches on his motivation to pursue a career in music professionally and being influenced by his older brother Malice. As the conversation continues, King Push explains to the camera that he feels his abilities and intelligence as a person is commonly downplayed and he reveals his pet peeve for no weed smoke in the studio while he’s working. Watch as the My Name Is My Name rapper artist shares what his favorite albums are and so much more.
Mass Appeal presents the first episode of “Release Roundtable” which features Combat Jack and numerous panelists from different websites to discuss Pusha T and his upcoming album My Name Is My Name LP. Watch as things get started with a discussion around the transition of lyrics once again becoming the focal point in Hip Hop due to Kendrick Lamar’s “Control” verse and much more. Pusha T plays and speaks on his Kendrick Lamar assisted “Nosetalgia” and breaks down his Joaquin Phoenix produced “King Push” which will also be featued on his forthcoming album.
DJ Premier kicks his feet up with Mass Appeal and discusses the inspiration behind the group’s iconic logo and the creative direction that went into making their street hit “Mass Appeal.” According to Premo, the logo is the brainchild of Guru and Big Shug and was introduced to fans in 1990 on the artwork for Step In the Arena.
While Pusha T was out in Jamaica filming his music video for “Blocka,” the G.O.O.D. Music MC linked up with Complex’s Noah Callahan-Bever for an intimate one-on-one interview. Watch as Pusha talks the importance of shooting “Blocka” out in Jamaica and stresses he wants to set an example for other aspiring artists and fans from his home in Virginia. The Clipse member also discusses his potential for crossing over to a mainstream audience, talks Till The Casket Drops and speaks on his close relationship with Pharrell.
Statik Selektah sits down with Mass Appeal for a new episode of Rhythm Roulette. Watch as the Mass Appeal cameras follow Statik on a random crate digging mission as he selects three random vinyls with the objective of using a selection from only one to create an original beat. After making his blindfolded choices, the Showoff producer makes his way back to the lab to see what he can come up with.