AUDIO: LuRocK – “Lavish” (Prod. By MikeChekMusic)

Lavish

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VIDEO: Fly Society – “It’s Nuthin” Feat. TK & J-Deeds + Skate Teaser

Fly Society BannerFly Society drops a new music video for the lead single, “It’s Nuthin,” which features the talents of Terry Kennedy and J-Deeds.  Produced by Dupri, the hard-hitting track finds the rappers reflecting on their early days in the streets and celebrating their accomplishments on the road to achieving their dreams.  Filmed in the city of Long Beach, the visual keeps things simple and showcases the artists performing to the camera while accompanied by a handful of sexy ladies. “It’s Nuthin” is featured on Fly Society’s latest project, “The EP,” which is now available on iTunes.

VIDEO: Big Tray Deee Talks Snoop Dogg, Tha Eastsidaz, Krush Groove Reunion & More From Prison | Pt. 2

tray deee

EXCLUSIVE: For the second half of our exclusive interview with rapper Big Tray Deee, the Long Beach native touches on his current relationship with Snoop Dogg, Goldie Locc and gives details on how his upcoming Krush Groove reunion show with radio station KDay came together.  Take a listen as Big Tray Dee speaks with LuRocK on the future of Tha Eastsidaz as he prepares to finally leave prison after being locked up for over ten years.  The rapper also decided to open up about his displeasure with “fake gangster rappers,” directs some choice words towards a specific unnamed artist, announces the title to his forthcoming LP and much more.

VIDEO: Big Tray Deee Talks Prison Life, Long Beach State Of Mind & More From His Cell | Pt. 1

traydeeWest Coast gangsta rapper, Big Tray Deee, speaks with LuRocK from ItsTheDaily.com and Collective State TV on the eve of his release from prison for an exclusive interview. Live from his cell, take a listen as the rap veteran speaks on his accolades in Hip Hop, his current label situation, having to adjust to prison life and his plans for his music career following his release later this week. Big Tray Deee also shares his thoughts on the new age of independent artists and gets into details for listeners on how he was able to record his new upcoming mixtape, “Long Beach State of Mind,” entirely from inside of prison.

VIDEO: Fly Society Spring 2014 Lookbook Photo Shoot | BTS

flysocietyGo behind the scenes of Fly Society’s Spring 2014 lookbook photo shoot with producer-DJ, Fuzzy Fe. Shot on location in Los Angeles, Calif., take a look as cameras were rolling to capture a sneak peek at some of the new designs shoppers can look forward to purchasing from the Spring 2014 line. Amateur skateboarder, Ant MacNeal, was also in attendance as the team rider showcased a few of his favorite selections for the camera. Shop now at http://www.FlySocietyOnline.com.

AUDIO: Crooked I – My Nigga Freestyle

crookedi2Crooked I temporarily borrows YG’s infectious and hard-hitting, “My N*gga,” instrumental and serves up his own original freestyle.  Take a listen as the Slaughterhouse rapper steps up to the mic to drop some slick bars and showcase his superior bars.  The Long Beach rapper has a special niche for making it all sound so effortless.

VIDEO: A Diamond Christmas w/ Tito Rodriguez

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Diamond Supply Co.’s, Nick Tershay, recently linked up with artist, Tito Rodriguez, for a special 2013 Christmas giveaway.  Rodriguez has always been one to give back to his community and this past holiday season was no different.  Check out the Long Beach native’s latest visual, “A Diamond Christmas,” which documents Rodriguez’s recent travels throughout the city in his quest to surprise underprivileged kids with free Diamond Supply gear.  The lucky winners that were chosen were those who exemplified a positive attitude, were respectful and worked hard in school.