Category Archives: In The Studio

VIDEO: Troy Ave Says Kanye West & Kendrick Lamar Are Weirdos + More

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Troy Ave sits down for the latest episode of Juan Epstein with Cipha Sounds and Peter Rosenberg.  Take a look as Harry Powder gets into detail behind the inspiration for his new album including the conscious decision to include more than drug raps.  As the conversation continued, Ave speaks on his dislike for wasting money at the strip clubs and reveals that he has plans to strictly put on his BSB crew and showcase their individual skills.  Interestingly enough, Troy gives listeners insight into why he considers Kendrick Lamar and Kanye West weirdos.  An interesting point the rapper also brought up is that today’s hip hop listeners seem to celebrate the drugs users rather than the drug dealer anymore.

VIDEO: Rhythm Roulette w/ Marco Polo

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Producer Marco Polo links up with Mass Appeal to shoot the newest episode of their “Rhythm Roulette” series.  Live from Brooklyn’s The Thing, Polo brings cameras along as he goes digging for three record albums and ultimately ends up with only three singles as luck would have it.  Watch as the Marco heads back to his home studio and attempts to cook up a dope instrumental in front of the camera.

AUDIO: Eminem – Sirius Town Hall w/ Sway Calloway on Shade 45

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Take a listen to a new lengthy interview Eminem just had with Sway Calloway for Sirius Town Hall on Shade 45.  The legendary Detroit bred emcee shares his thoughts on his accomplishments in music, admits he doesn’t pay attention much to social media or the internet, says he likes to write his lyrics and so much more.  Eminem’s also gets into details about his “Symphonies In H” collaboration with Tony Touch, “Love Game” with Kendrick Lamar, rhyming techniques and allows fans the opportunity to ask some questions with a little Q&A session.

VIDEO: Nipsey Hussle Talks Crenshaw, JAY Z, New Proud2Pay Movement + More

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Nipsey Hussle sits down for an exclusive interview with long-time friend DJ Whoo Kid on Shade 45 for the Whoolywood Shuffle.  Whoo Kid kicked things off with sharing an old story of hanging out with Nipsey in his neighborhood while the rapper touched on his roots in the streets.  Hussle gets into details about making the decision to pursue a career in music and explains why he had to fight for his dream to become a reality.  JAY Z also served as the topic of discussion as the L.A. based emcee gave listeners insight into his latest Crenshaw project while Whoo Kid took the opportunity to share with Nipsey his theory on why he believes Hov purchased a 100 copies.  Before heading out, Neighborhood Nipsey addressed how he felt about his loyal fan base that supported his $100 price tag and the birth of his Proud2Pay movement which he plans to continue.

VIDEO: Master P – Lonely Road | In-Studio

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Master P and No Limit release a new promotional video showcasing the rap veteran in the studio as he records his new single “Lonely Road.”  Set to be featured on his upcoming album entitled The Gift, take a look as P steps up the microphone in sunglasses and a hoodie and demonstrates he’s still got what it takes to deliver hit songs.  Check out the No Limit general vibe out and do his thing for the camera.

VIDEO: Nelly Talks M.O., Country Collabs, Pharrell + More On Extended Play

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Nelly sits down with music director for The Arsenio Hall Show, Robin DiMaggio, for the latest episode of “Extended Play.”  The “Hot In Herre” rapper touches on his seventh studio, M.O., the trouble of having to reinvent himself and the importance of catering to his core audience.  Nelly also speaks on the power and influence of the internet, his country collaborations, the undeniable chemistry he has in the studio with Pharrell and more..

http://youtu.be/KuqhYkmGTcY

VIDEO: Ransom – Rap Is Outta Control Freestyle | In-Studio

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Ransom visits “Rap Is Outta Control” with DJ Eclipse and rapper Torae for an interview and exclusive freestyle.  Watch as the New York bred Hip Hop artist goes to work and kicks a freestyle for listeners tuning in.  Though you never see one and the camera never pans far enough for verification, it looks like Ransom more than likely was reading an unreleased verse off his cell phone.

VIDEO: Kanye West – Big Boy’s Neighborhood Freestyle On Power 106

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Kanye West decides to kick a freestyle for listeners on his recent visit to radio station Power 106 for an interview with Big Boy.  Take a look as Yeezy keeps it straight skills and decides to drop bars off the top of the dome over the instrumental to “Clique” which is featured on his G.O.O.D. Music label’s compilation album Cruel Summer.  Towards the end, the DJ decides to slip in Kanye’s “Through The Wire” instrumental to which Kanye stops spitting and explains the beat isn’t exactly accommodating for a freestyle.

VIDEO: Kendrick Lamar Talks Compton, “Control,” Black Hippy + More w/ Arsenio Hall

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Here’s an extended interview with Kendrick Lamar as the rapper recently made an appearance on The Arsenio Hall Show.  The TDE rapper addresses what the meaning is behind his Good Kid m.A.A.d City title, his Compton roots and Pharrell comparing him to legendary singer Bob Dylan for the power behind his messages.  Arsenio also enlightens Kendrick to Ice Cube’s recent comments about being a fan of the Compton rapper and listening to his music while Kendrick explains to viewers that he mostly listens to oldies.  The controversy that surrounded Kendrick’s verse on Big Sean’s “Control” and his thoughts on its impact also served as the topic of discussion.  Take a look as K. Dot speaks on the current state of West Coast Hip Hop, breaks down the significance behind Black Hippy and so much more.

http://youtu.be/URCf0sKoh_4

VIDEO: Kanye West Speaks On His Inspiration To be Creative, Yeezus, Kim Kardashian + More

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Kanye West recently stopped by 99.7 NOW in the Bay Area to sit down with radio deejay St. John.  Watch as Ye speaks on the inspiration behind choosing Yeezus as his new album title, his love for being creative and coming up with new ideas with his crew and his new tour’s opening night in Seattle.  West gives listeners insight behind the elaborate visual representation of his show and breaks down what drives him as an artist to be so creative and over-the-top.  St. John also discusses with the G.O.O.D. Music front man about what life is like now being a dad, the importance of family and of course his special bond with his new fiance Kim Kardashian.