New York rap veteran Sadat X gives his 2012 “We In New York” single the visual treatment. Taking his act straight to the streets, X can be seen performing in various locations around the city as he breaks down his reasons for why he feels New York is so great. Take a look as the Brand Nubian member showcases his skills with informative wordplay.
Taylor Gang signee and Bay Area native Berner delivers his latest visual for “Racin” produced by the talented beatsmith known as Cy Fyre. The deep and introspective track is featured on Berner’s new Drugstore Cowboy and showcases the rapper spitting his soul over the mellow instrumental as he tackles sensitive topics like the loss of his mother, watching police beat his cousin and the street hurdles he had overcome in order to provide for his daughter. Take a listen as Berner reflects on life in his latest single “Racin.”
Young Scooter takes it to the streets in his new music video for the drug inspired track “Caught Up In The Streets” featuring auto-tune champ Future. The standout song is featured on Future’s new From The Cell Block To Your Block mixtape. Check out the Atlanta native’s latest offering as his camp continues to promote his music despite Young Scooter currently being locked up behind cars after violating his parole.
Pittsburgh bred rapper Boaz combines forces with Sean Price and Illa Ghee and delivers the visual to his latest single “Psycho Killa.” Just in time before Halloween, Boaz gives his music video a murderous and bloody theme as the rapper keeps it straight raw for the streets and performs behind a taped off crime scene. Watch as Boaz and company proclaim themselves “Psycho Killa” and let the competition know it’s no mercy.
Canadian singer Melanie Fiona drops a new collaborative visual for the infectious jam “Cold Piece” with Pepsi Pulse. The Ryan Wick directed and ice cream inspired music video showcases Fiona upbeat on the streets of Brooklyn with friends as she reminisces on the ups and downs of a relationship that left her emotionally scarred and with countless memories. Take a listen as Melanie struggles with the thought of someone so beautiful in her eyes possessing in the end such a cold heart.
Jim Jones is back with a new street inspired music video alongside artist Sen City for the mellow track “Go DJ.” Watch as Jimmy hits the streets of New York and rides around in something real clean while he heads to the barbershop to roll a blunt and perform to the camera while surrounded by his loyal goons. ”Go DJ” features Jones sticking to what he knows best as the Harlem bred rapper drops bars focused on the struggles of the block, drugs, his lavish lifestyle, run-in’s with the law and much more.
MMG rapper Gunplay takes to the streets of New York with Young Breed and Torch to shoot a new music video for “F*ck Shit.” Taking the opportunity to vent some of his frustrations with the world, Gunplay finds his serenity by going in over the menacing production and lacing it with ruthless bars about his shortcomings and talent. It’s no secret it’s been a roller coaster of a year for Gunplay and the rapper channels that energy into creating a new gritty street anthem.
Yo Gotti’s latest single “King Shit” finally gets the visual treatment and boasts a dark, colorful and club-like theme from the Memphis native. Equipped with luxury vehicles and a few sexy models, Gotti and the “king of the South” perform to the camera as they spit rhymes about their lavish lifestyles and expensive habits. Yo Gotti’s I Am LP is set to hit shelves for fans on Novemeber 19.
French Montana continues the promotion for his latest album Excuse my French by delivering a new visual for his Weeknd assisted single “Gifted.” The silky smooth track features both artists surrounded by lingere-clad models as The Weeknd shows off his infectious emo-crooning while Montana laces the catchy tune with his familiar drug and boss-like inspired cocky lines. Take a look as Montana also performs to the camera with two baby tigers in hand.
Troy Ave recently made his way over to the Shade 45 station to showcase his skills on DJ Kay Slay’s Streetsweeper Radio. The New York rapper decides to do an in-studio performance of his song “Perfect Love” which is featured on Funkmaser Flex’s Who You Mad At? Me or Yourself? mixtape. Take a look at the visual as Troy performs to the Street Heat TV camera and makes it all look so effortless.
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