VIDEO: Pharrell Talks JAY Z & The Black Album


Life+Times links up with Pharrell and gets the legendary producer’s thoughts on his collaboration with JAY Z for “Allure” which is featured on the rapper’s The Black Album.  Skateboard P discusses his motivation for enticing Jigga Man to rhyme over the instrumental and talks about tapping into Hov’s emotional style of flow.  Speaking candidly with the camera, P also touches on “Can I Live” being one of his all time favorite records from JAY Z, the origins of their friendship, chemistry in the studio and the longevity of his career.

VIDEO: Pusha T – Nosetalgia Ft. Kendrick Lamar | DECODED


Life + Times continues their DECODED web series with G.O.O.D. Music’s Pusha T and this time the rapper breaks down the details behind his collaborative track with Kendrick Lamar,”Nosetalgia.”  Featured on his new My Name Is My Name LP, Pusha T addresses the song’s underlying messages and shares the meaning of his witty wordplay.

VIDEO: Pusha T – King Push | DECODED


On the latest episode of Life + Time’s web series, cameras catch up with G.O.O.D. Music artist Pusha T for an exclusive look at his song “King Push.”  Pusha goes into the details that helped to construct his verses on the song and admits that he feels untouchable in the rap game.  The Virigina Beach native also touches on his drug dealing past and explains their too many Hip Hop artists today that aren’t authentic when it comes to credibility in their drug infused bars.

VIDEO: DJ Quik Decodes “Justify My Thug”


Legendary artist and producer DJ Quik sits down on the latest episode of Life+Time’s DECODED web series.  Watch as the Compton native touches on his contributions to JAY Z’s classic Black Album LP.  Quick breaks down how he was able to link up with Hov and the creative process behind “Justify My Thug” after Madonna decided to pull out from participating on the song’s hook.

VIDEO: A$AP Ferg – Hood Pope | DECODED


A$AP Ferg sits down with JAY Z’s Life+Times for the latest episode of DECODED.  The A$AP Mob member breaks down for the cameras the creative direction behind his smooth and hard-hitting “Hood Pope” track featured on Ferg’s new Trap Lord album.  Hear what the young rapper has to say on his motivation to spread his sermon to the hood.

VIDEO: Big Sean – First Chain | DECODED


Big Sean checks in with JAY Z’s Life+Times and decodes his song “First Chain” off his new album Hall Of Fame.  Breaking down all the details during a candid interview, Sean reflects on the creative direction for the track and shares the meaning behind his lyrics.  “First Chain” is Big Sean’s latest single featured on his new Hall Of Fame LP which is now available in stores.

VIDEO: Fabolous – Breathe | DECODED

Life + Times links up with New York’s own Fabolous to decode his hit single “Breathe” off his past album Real Talk.  Fab shares some interesting background information on how the track came together with producer Just Blaze and how initially he mistakenly assumed the sample included was stating “breathe” when in fact it wasn’t.  Take a look at the video below to get the details on the lyrics behind one of Fabolous’ greatest hits to date.

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