Sway Calloway links up with Lowkey from YouHearThatNew.com, DJ Wonder and Rich Nice for the latest edition of The A&R Room on Sway In The Morning. Watch as the blog giant speaks on the origins of this website’s name, the focus that was necessary in order to build his brand and how he was able to cultivate connections throughout the music industry over a number of years. The small panel also takes a listen to and discusses new music from the likes of Dead Prez, Da Mafia 6ix and Asia Sparks. Afterwards, everyone weighs in on the music and even listeners are allowed to phone-in and share their two cents. Check out how it all went down live on Shade 45.