Reebok decided today was good as any other day to terminate their endorsement deal with MMG front man Rick Ross. It looks like Ross’ previous pro-rape lyrics he decided to spit on Rocko’s “U.O.E.N.O.” just didn’t sit well with the head honchos over at Reebok. Women’s group, Ultraviolet, recently set up shop outside one of Reebok’s stores in Manhattan to protest against the rapper and raise public awareness. However, after the song’s release in January several petitions were initiated and issued by different women’s groups and rape victims. Again, this all comes as a result of Ross’ lyrics where he raps:
“Put Molly all up in her champagne, she ain’t even know it, I took her home and I enjoyed that, she ain’t even know it.”
Officials for the sneaker brand stated today “Reebok holds our partners to a high demand and we expect them to live up to the values of our brand. Unfortunately, Rick Ross has failed to do so.”
In all fairness to Ross it should be noted that he did state it was all a misunderstanding and that his verse was misinterpreted.