Coors Light search for the coldest MC’s stopped over in New York and cameras were there to capture the moment as OG’s like Ice Cube and Bun B hit the stage to open for headliner Big Sean. DJ Drama was also in attendance as the legends sat down and gave their personal take on how the contestants are currently making out under the pressure.
Kid Cudi partners up with Beck’s beer to design a custom label for the beverage company’s annual artist campaign. Cudi is one of six artists chosen to participate and has been vocal about his eagerness to align himself with the brand and create something different. In fact, Cudi’s unique design is inspired by his Man On The Moon album series and is set to be featured on 13.2 million bottles in the United States.
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