J. Cole takes the cinematic approach on his new music video for “Crooked Smile” featuring TLC off his Born Sinner LP. The catchy radio smash gets the proper visual treatment to bring Cole’s vision to life. Watch as a young Cole gets his hustle on, helps provide for his family and attempts to balance his seemingly double life all the while operating under surveillance from authorities. Be sure to watch straight to the end as the finale packs an emotional surprise.
J. Cole recently sat with Fuse to discuss a number of topics including his latest leak “Crooked Smile” off his upcoming album Born Sinner. What makes this collaboration so special is that the track features TLC members T-Boz and Chilli and touches on personal imperfections which every listener can relate to. In the clip below, Cole opens up about the concept of “Crooked Smile” and how it came about. According to Cole, the track is intended to encourage fans to embrace their personal flaws and call attention to unnecessary vain opinions from outsiders. Born Sinner in stores June 18.
“…They definitely make it a point to remind you of your flaws and I felt like I was in high school again…”
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